Marketing of electricity from renewable energies
Direct marketing under the Renewable Energy Sources Act (EEG) market premium model has provided renewable energy plant operators with the opportunity to sell electricity from renewable energy sources directly to wholesale customers or to the electricity exchange stock market since 2012. Market integration and wider marketing opportunities through direct marketing further enhance the competitiveness of renewable electricity.
Market integration via market premium model
Compared to electricity sales by transmission system operators for flat-rate government feed-in tariffs, the term direct marketing refers to the sale of electricity from renewable energy sources via the market premium model to wholesalers or directly to the electricity exchange. The sum of the monthly average value of the energy market value of renewable energy on the spot market and the market premium corresponds to the value to be applied, which is the primary subsidy rate for renewable energies.
Direct marketing of existing plants
Direct marketing differentiates between the mandatory direct marketing of new installations and the optional direct marketing of existing installations that were put into operation before 1 August 2014 (for installations up to 500 kW installed) or before 1 January 2016 (for installations up to 100 kW installed). The existing plants, which are still funded by the fixed feed-in tariffs, can be smoothly transferred to the direct marketing according to the market premium model. In addition, plant operators receive the management premium of 0.04 ct / kWh (wind / PV remotely controllable).
The future: direct marketing without state funding
The economic operation of solar parks is based more and more on real market prices; the times of state subsidies for feed-in tariffs are gradually coming to an end. Falling investment and electricity generation costs have led to the development of new marketing opportunities, such as through PPA (Power Purchase Agreement).